Sometimes simple demographics can lead to a genuine business opportunity. In 2010, there were 17 million Americans between the ages of 75 and 85. By 2050 that number will reach 30 million, according to the National Institute on Aging. Right now it’s the last of the Silent Generation and the first of the Baby Boomers who are beginning to enter that age group, and by 2050 it will be Generation X (the “Baby Busters”). This age shift, known as the Graying of America, means there will be more and more demand for residential assisted living as time goes on.