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Should marketing be a chore or can it be a pleasure?

One of the greatest challenges to any business of any size is marketing. With thousands of businesses touting their wares on the internet, in the press and on every advertising surface available, how do you make your voice heard so that you can get your product or service to eager customers?

Digitizing the sales funnel: online advertising

Online advertising is a zillion-dollar industry. From AdWords to clickbait, it permeates our online lives as it tries to conjure everyone’s credit cards out of their wallets. As it matures it is creating new career opportunities as brands seek to maximise their online impact.