The event management business is booming. The consumption of things is falling in favour and the consumption of experiences is rising, especially among millennials and younger people. Many of the experiences they crave come in the form of organised events like festivals and concerts. The business events sector is also busier than ever, with regular year-on-year growth in conferences, conventions, expos, product launches and marketing events. All this has led to an uptick in the demand for skilled event management professionals.