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Should marketing be a chore or can it be a pleasure?

One of the greatest challenges to any business of any size is marketing. With thousands of businesses touting their wares on the internet, in the press and on every advertising surface available, how do you make your voice heard so that you can get your product or service to eager customers?

Prophet and loss: a master’s degree in Foresight

Much of business forecasting involves analysts crunching numbers and extrapolating scenarios from current reality, relying on their market knowledge and a number of reasonable assumptions. But what about when things get unreasonable? Companies have been wiped out by things coming at them from left field that their bean counters failed to predict.

Sell courses online: Course Merchant

Selling online courses is a booming business. Training companies, museums, universities and subject matter experts are profiting from the e-learning delivery channel as users go mobile and expect to be able to study anywhere, any time.

Is this course your ticket into the music business?

Back in the old days of rock’n’roll you got into the music business by getting as stoned as possible and following a band around until they finally accepted your presence and gave you something to do. Now things are different. It’s an industry run by (mostly) clear-headed businesspeople and has a set of well-defined job descriptions. There are even pensions, for Led Zeppelin’s sake.

How to Leverage AI to Grow Your Business

Science fiction authors imagined artificial intelligence (AI) using its superior computing power to conquer humanity. Lucky for us, that hasn’t come to pass (yet!). Instead, what we have is so much better: helpful AI capable of automating many key tasks involved in running your business.

Fake it till you break it – the US college admissions scandal

The recent US college admissions scandal hit the news largely because a few celebrities were involved, but this kind of thing must be going on all the time. To recap the scandal:

The FBI says pushy parents paid $25m in bribes to get university places for their children.

Actress Lori Loughlin is alleged to have paid $500,000 for college places for her two daughters, in a deal which also got them on to the University of Southern California rowing team.