Skip to main content

Fingerprints 2.0: DNA forensics

Have you ever wanted to solve a crime? It seems to be a common fantasy – stepping into the shoes of a flinty-eyed detective, assessing the evidence and leaving no stone unturned to tighten the net around the criminal until he is forced to confess. These days a lot of that work is done via forensic science. There are quite a lot of games on the Google Play and Apple Stores based on forensic TV shows like CSI and NCIS in which you analyse the evidence to deduce who committed the crime.

Making learning sticky: Instructional Design

If you have ever taken an eLearning course, do you remember the essentials of it now? Did it get the knowledge into your head in an engaging way that helped you to retain it? If the answer is yes, you were lucky enough to have taken a course created by a good instructional designer. Instructional Design is the practice of creating learning experiences which make the acquisition of knowledge efficient, effective and appealing.

A comedy course? You must be joking

Stand-up comedy is an interesting instance of the nature vs. nurture debate. Are good comedians just naturally funny people, or have they painstakingly crafted their acts over hundreds of performances so they can push our laughter buttons and get results?

Art for art’s sake, money for God’s sake

It’s a cruel fact that the world’s call centres and fast food restaurants are full of workers who have an arts degree but don’t know how to capitalise on it. World famous Central Saint Martins arts and design college aims to change this.

Digitizing the sales funnel: online advertising

Online advertising is a zillion-dollar industry. From AdWords to clickbait, it permeates our online lives as it tries to conjure everyone’s credit cards out of their wallets. As it matures it is creating new career opportunities as brands seek to maximise their online impact.

4 Creative Breakthroughs

Those involved in the creative process know how hard it can sometimes be to open the floodgates of their creativity when required. If they wait for inspiration, they might find themselves waiting a long time. The old adage about creativity (or was it success?) being 10% inspiration and 90% perspiration definitely applies here.