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Don’t brush off the arts: fundraising learning resource launched in UK

Don’t brush off the arts: fundraising learning resource launched in UK

Arts funding cuts in the UK have bitten deep. The Arts Council has lost a third of its funds, forcing it to axe some of its projects and scale down others. In this atmosphere of austerity, arts fundraising needs to go into overdrive to save some of Britain’s best cultural assets from extinction.

A new online resource for Arts fundraising training has been launched in the UK. It is a collaboration between 4 bodies: national arts fundraising training body Arts Fundraising & Philanthropy, arts & charitable training portal Cause4Advance, Open University digital learning arm FutureLearn and the University of Leeds. It offers free online learning and professional development for those involved in the arts and charitable sector, including staff, practitioners and trustees.

The courses consists of three eLearning courses on Cause4Advance and a MOOC developed by the University of Leeds. They range from short two-hour introductions to fundraising for first timers to two-week professional development and leadership programs for senior staff. An particularly useful part of the course offer is the forums where participants can share experiences and get the latest insights.

Module topics on Cause4Advance include Ethics in Fundraising, Trustee Leadership, Fundraising from Corporates, Lawful Fundraising and Data Protection (GDPR), and the Art of Storytelling for Charities. The University of Leeds MOOC focuses on global perspectives to arts fundraising, values-based approaches to mission development, leadership, change management, cultural entrepreneurship and developing resilience through emerging business models and structures.

Michelle Wright, founder and CEO of Cause4 said:

“Many leaders of arts organisations are time poor and we’ve set up these training courses in bite-sized chunks to fit easily within a busy working day. Being online allows us to update the material as legislation and technical information changes. We’re offering practical advice and helping demystify the fundraising process.

“Case studies throughout the training modules will help inspire the learners with great examples of new business models and quick wins for the long term and we will combine with micro-learning modules of 3-5 minutes for those practitioners that struggle to fit in learning.”