Skip to main content

Poll position: New Market Research Courses

"Judge a person by their questions rather than their answers" - Voltaire


In business and government, making too many assumptions can be fatal. Business leaders and civil servants need hard data on their markets and customers if they do not want to be left stumbling around in the dark. On the daily news you often see names like Ipsos MORI, Gartner and ACNielsen, often at the foot of a pie chart, animation or other representation of data. These are three of the leading companies who do market research, alongside other activities like polls and consulting.

The North Sea Bubble: Brexit Studies

The UK’s departure from the European Union is far from a done deal. It is very much an ongoing situation whose ramifications will be felt for decades to come. Government departments are scrambling to restructure themselves for a post-Brexit future, and the sound of head-scratching will continue to ring out on the British and European political landscape for a generation. Laws must be rewritten, business relationships reshuffled, and demographics reassessed. Taxation must be redrafted, subsidies reimagined and public finances melted down and re-minted. It’s a difficult divorce.

Hitting the headlines: an introduction to the music industry

The music industry tends to be a place where the winners win big and the rest scrape along as best they can. Raw musical talent is probably not enough to make it to the top. It’s pretty vital to have an entrepreneurial spirit too. But what is the state of the industry today, and what do new arrivals need to know?

Work hard, play hard: Gamification

TV game shows love progress bars, don’t they? The contestants and audience hold their breath as blocks light up to create a path towards a prize, or a big thermometer-like thing rises until a desired goal is reached. We seem to be hard-wired to respond to these visualisations of progress, and get a sense of achievement and reward when the goal is reached.

Pick-and-mix business skills: Executive Education

We wrote recently about an accelerated 1-year MBA course that packs a full MBA into 11 months. That’s perfect if you move in circles where an MBA is indispensable for getting ahead. But if those three letters after your name are not that essential to you and you need specific business skills without having to enroll in a full postgraduate degree, you can pick and mix the skills you need by taking shorter business courses with a specific focus.

Life in the fast lane: the one-year MBA

If business can be defined as a language, your fluency in it defines your level in the global hierarchy of commercial activity. From hot dog stand to corporate boardroom there is a spectrum of fluency in business terms, concepts and ideas. At the top you find people who have mastered these to enable themselves to move in C-suite circles with confidence. Many of those who didn’t get there from the hot dog stand by sheer force of will and chutzpah will have got an MBA under their belt to help them progress their careers.