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Merchants


What is CourseIndex.com?

CourseIndex.com is an Affiliate Marketing Network designed for merchants who are selling online courses delivered via a Learning Management System (LMS).

CourseIndex.com works with Moodle, as well as other LMS systems. This includes Moodle systems using internal Moodle payment plugins (PayPal or Authorize.net), as well as Moodle systems using Course Merchant or other commercial or open source ecommerce applications.

An affiliate marketing system works in the same way as any other referral scheme. For example, if you were to refer a friend to your local book shop, then you may receive a book token in return.

Within affiliate marketing, affiliates direct online surfers to a selection of different products, and in return are rewarded with commissions. The benefit for merchants is that the affiliates will direct a greater number of potential customers towards their ecommerce websites. Affiliate marketing is a tried and tested and proven way of increasing sales and revenue.


What does CourseIndex.com do?

CourseIndex.com's role is to provide tracking code to both the affiliate and the merchant. It is this tracking code that identifies when a sale is made which can be directly attributed to a particular affiliate. At this point, CourseIndex.com sends sale and commission values through to both a Merchant Control Panel and the Affiliate Control Panel. An affiliate payout usually results.

CourseIndex.com will:

  • Help a merchant to create appropriate marketing material
  • Help define the merchant's affiliate program (description, commissions, prerequisites, etc)
  • Identify the target group of potential affiliates
  • Recruit appropriate affiliates for the new merchant
  • Support new affiliates to start making real sales for a merchant
  • Engage in motivational and monitoring work with the affiliates
  • Engage in program enhancement work with the merchant

Our Promise - The future success of CourseIndex.com is directly related to the success of the participating merchants. For this reason, CourseIndex.com will do everything in its power to operate the most effective affiliate marketing network possible.


Who recruits the affiliates?

CourseIndex.com's primary role is to recruit, motivate and maintain quality website publishers who will go on to become the network's affiliates. It is the strength of this affiliate network that will determine how successful the CourseIndex.com system will become.

Merchants are encouraged to assist with the affiliate recruitment process too, most obviously by the use of links on their websites to invite others to 'Sign Up As An Affiliate'.


How does affiliate marketing work?

A 'merchant' is an online retailer with an ecommerce website where a customer may buy access to a Moodle (or other LMS) course. An 'affiliate' is an online publisher or partner who has access to traffic.

Affiliates are website owners who can send traffic to a merchant's site. Affiliates do this on the basis that any sales generated from this traffic will earn them a commission.