Business is all about calculated risk. The key word there is ‘calculated’. In order for a business to prosper in the long term, it needs to identify, quantify and manage the risks it faces. In the mind of the astute businessperson ‘What could possibly go wrong?’ is not a rhetorical question. If it IS used as a rhetorical question, it often heralds disaster in the same way as the words ’Here, hold my beer!’ often herald some kind of pratfall that delights YouTube viewers.