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Get the show on the road: Event Management

Get the show on the road: Event Management

The event management business is booming. The consumption of things is falling in favour and the consumption of experiences is rising, especially among millennials and younger people. Many of the experiences they crave come in the form of organised events like festivals and concerts. The business events sector is also busier than ever, with regular year-on-year growth in conferences, conventions, expos, product launches and marketing events. All this has led to an uptick in the demand for skilled event management professionals.

Good event and hospitality management involves the systematic application of project management techniques to create and develop large events. An event management professional will study the brand’s target audience and come up with the right concept to please them, then organise the technical and logistical aspects of the event down to the last detail. It is stressful as hell, but enormously satisfying and fun.

Being an event management professional in this vibrant market doesn’t have to mean working for a large organisation. The time has never been riper for starting your own business in the event management sector.

Education for the sector is experiencing corresponding growth, with an increasing number of universities offering undergraduate and postgraduate degrees in the subject. Subjects covered include Public Relations, Marketing, Advertising, Catering, Law, Logistics, Risk Management and Budgeting among much else. A range of professional qualifications exist, including specialist areas such as Exhibitions and Meetings, Sports, Entertainment, Not For Profit and Ceremonies.

Those with good organisational skills who are looking for a basic grounding in event management can start with an introductory course like the IOA’s accredited online program. 50 online study hours provide a thorough and detailed training inn the essential principles of event & hospitality management, plus the following:

  • effective strategies in attracting and winning contracts.
  • how to manage budgets, advice on contracts, booking venues and securing sponsors.
  • how to prepare and present an event proposal.
  • tips for successful meetings with clients.
  • what qualities to look for when hiring service providers.
  • how to plan your event schedule with a step by step guide including a detailed pre-event and event day checklist.
  • general etiquette and protocol (preparing invitations, table seating arrangements, table manners and dress codes).
  • how to manage a crisis.
  • what an event manager's job looks like up close with a real life case study.

Another option for more in-depth training leading to a professional certification in this buoyant industry can be found here.